Saturday, January 12, 2013

pureDKNY A Drop of Rose - Launch

Dear Friends,

I am sure you will be excited to hear that DKNY has launched another new fragrance this new year. It is none other than the pureDKNY A drop of Rose. This fragrance is made from rose damascene variety harvested from the Isparta Valley of Turkey.

What is so special about this fragrance? The flowers are handpicked in the cool pre-dawn hours of June each year and brought to the processing plant within hours of harvesting. The hydro-distillation process is used to extract the rose essential oil.

This year, pureDKNY is continuing its partnership with CARE -  a leading humanitarian organization to help lift women out of global poverty. By purchasing the rose from local farmers in Turkey, the majority of whom are women, pureDKNY is helping to secure long term production of rose in Isparta. Hence, the women of Isparta Valley will have a sustainable income.

It is really heart warming to know that pureDKNY is embarking in this partnership with CARE. So, for those of you who is still thinking of what to buy for yourself or your loved ones for this new year, perhaps you should drop by at any DKNY counter and try out the smell. Who knows? You might fall in love with the scent.

I personally love to use rose essential oil. So, pureDKNY is my type of perfume. It smells sweet like a garden of rose but not heavy at all. The good news is that It is an Eau de Parfum, therefore it will last longer.

Price: 50ml - RM255, 100ml - RM355
Availability: all authorized DKNY fragrance counters nationwide from Feb 2013

Here are some pictures taken during the launch. 

picture courtesy of Aramis

with Sue Fern from Aramis

a group picture with Sue Fern and fellow bloggers

You can go to DKNY Share if You Care Facebook tab for an extended visual experience.
Happy 2013! and have a great day!


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